The OG Pretzels
The goal was to expand the brand’s flagship, grain-free pretzels into additional flavor extensions, while maintaining the playfulness of the brand.
CRACKERS
The goal of expanding into the cracker market is to continue to create grain-free snack offerings that are tethered to the original brand. The focus of the grain free crackers is to ensure that the box design is flavor forward and also connected to the brand’s flagship pretzels. Creating a design that taps into the personality of the brand was key to visually representing the brand.
It’s a snack!
Creating small sample bags for airlines proved to be profitable and increased retail interest – which resulted in the creation of a variety pack. Focusing on the accessibility of a small “grab and go” bag was key.