A problem solver, packaging designer, brand strategist and CPG specialist.
A problem solver, packaging designer, brand strategist and CPG specialist.
It’s a snack! A brand that creates better-for-you snacks that are full of flavor. Focusing on being grain free and allergen free, FitJoy is committed to making snacks that consumers can dig in, crunch on, and share with others.
The goal was to build a Design System that allowed the product line to expand beyond their flagship pretzels and into the cracker market. During this evolution, maintaining the playfulness of the brand was key!
The goal of the single serve offering was to appeal to the grab-and-go consumer. This product is typically carried by airlines, grocers, and club stores.
Designing a booth that balanced playfulness and intrigue was the goal here. A space that incorporates a retro feel and product photography allows FitJoy to visually stand out amongst a sea of other CPG brands.