A problem solver, packaging designer, brand strategist and CPG specialist.
A problem solver, packaging designer, brand strategist and CPG specialist.
Committed to purposeful snacking, Beanitos took an overlooked nutritious superfood (BEANS) and unlocked the natural goodness within a snack. A unique better for you chip brand, that tapped into a broad range of consumer markets.
Collaborated with an agency to help launch an elevated design identity seen here.
Thanks to intentional type choices and graphic elements – balancing competing details on pack while adhering to FDA guidelines was never an issue.
The incredible sweet flavor extensions are delicious and still nutritious. Continuing the bag design structure, the new flavors seamlessly join the Beanitos; flavor family.
After executing the packaging design, it was critical to nail the visual language of all marketing and digital assets.